- Is marketing just one of the other numerous services you hire for your business? Well, marketing is a little more than just a service...read-on to explore how Online Marketing can bring more than just linear growth to your business.
- In the virtual world, information can travel at amazing speeds. Online Marketing can tap in a potentially large base of clients you might have not explored. Growth achieved by Online Marketing is not always linear, it can be explosive. With your product just right and your website in place, marketing could just be that very factor. A sluggish website navigation, weak brand image or a marketing strategy which lacks the key factors may directly affect sales and your company's goodwill.
- Getting the best in web design and development, Online and Offline Marketing and investing in developing a marketing strategy is not just about buying a service for your business, it is an investment in the future. Marketing is ultimately about reaching out to your potential client in the best possible way and retaining them. Your customers should identify with your business in order to relate to it, effective brand building and establishing goodwill go a long way in achieving this trust. To present a consistent brand image and building on it is a constant endeavor for a marketing team. With means of communication constantly evolving, ePurple Media will provide you with the best in technology and you may find yourself leading the pack.
- Online Marketing Services include a host of services like joining a network if one plans to go for Affiliate Marketing. One can also choose from options like eMail Marketing or Search Engine Marketing or a combination of these services. Web Site Design and development, Content Developing may also be undertaken as a part of a marketing strategy to cover integral aspects like Brand Building and image building.
- Marketing is not only about just hiring services, it goes much beyond the money's worth you spend for your online process. Marketing could potentially lead to manifold growth in your business turnover. ePurple Media understands the client requirement and provides services suited to your requirements as we believe that every business has unique strength and characteristics. Our years of experience in online marketing and our dedicated resources will not only just provide you with the best services, we will also work as your marketing consultants suggesting the services best suited for your website/business.
Showing posts with label Advertising Expenses. Show all posts
Showing posts with label Advertising Expenses. Show all posts
Friday, April 13, 2007
Online Marketing
Wednesday, April 4, 2007
Article Marketing For Building Targeted Website Traffic
In today’s increasingly Internet-driven global marketplace, it is essential that you have a Web site that not only helps to sell your products and services, but that is also highly visible online. Studies indicate that your Web site ranking on search engines such as Yahoo! and Google can literally make or break your business and can make a million dollar difference in your profits. Therefore, in order to be a success online, you must be diligent in your online marketing efforts.
Online marketing relies largely upon the use of keyword rich SEO (search engine optimized) articles to inform search engines as to the content and purpose of your Web site. SEO articles are generally about 500-words in length and include specific keywords at least once in every paragraph of the article. By including as many SEO articles on your Web site as possible, each with targeted keywords relating to your business, you increase your chances of driving traffic to your site.
How SEO Works
SEO relies upon proprietary algorithms that each search engine (such as Google and Yahoo!) designs and implements. The search engines employ “robots,” which constantly browse Web sites to record data, similar to the way a satellite rotates Earth. As the robots browse Web sites, they record which sites have which keywords, links, and other pertinent information. The robot then reports that information back to the search engines, which use the information to rank the Web sites. The better your search engine ranking, the higher you will be on the search engine results page.
For example, if you sell apples online, then it is important for you to mention apples on your Web site as often as possible, including related terms, such as “fruit” and “Gala apples.” (Listing the related terms will help to differentiate your site from a site relating to Apple computers.) The abundance of keywords will help to indicate that your site is very serious about apples.
When someone types the word “apple” into the search engines, your Web site may come up on the first page, if you have successfully optimized your site using SEO articles and other keyword online marketing strategies.
A Word of Caution
Keep in mind that many search engines are aware of the misuse of SEO articles and keyword marketing techniques. For example, some Internet businesses will publish articles on their sites that have very little relevant information. Instead, the articles will simply repeat a series of keywords so as to draw the attention of the search engines to the site. However, if a search engine comes across such an article, the site owner will be “blacklisted”, which means that the search engine will remove the site from the database. Therefore, it is important that the SEO articles that you use to draw website traffic are not only keyword rich articles, but that they are also actually useful to visitors.for more reading visit:toiagi
Online marketing relies largely upon the use of keyword rich SEO (search engine optimized) articles to inform search engines as to the content and purpose of your Web site. SEO articles are generally about 500-words in length and include specific keywords at least once in every paragraph of the article. By including as many SEO articles on your Web site as possible, each with targeted keywords relating to your business, you increase your chances of driving traffic to your site.
How SEO Works
SEO relies upon proprietary algorithms that each search engine (such as Google and Yahoo!) designs and implements. The search engines employ “robots,” which constantly browse Web sites to record data, similar to the way a satellite rotates Earth. As the robots browse Web sites, they record which sites have which keywords, links, and other pertinent information. The robot then reports that information back to the search engines, which use the information to rank the Web sites. The better your search engine ranking, the higher you will be on the search engine results page.
For example, if you sell apples online, then it is important for you to mention apples on your Web site as often as possible, including related terms, such as “fruit” and “Gala apples.” (Listing the related terms will help to differentiate your site from a site relating to Apple computers.) The abundance of keywords will help to indicate that your site is very serious about apples.
When someone types the word “apple” into the search engines, your Web site may come up on the first page, if you have successfully optimized your site using SEO articles and other keyword online marketing strategies.
A Word of Caution
Keep in mind that many search engines are aware of the misuse of SEO articles and keyword marketing techniques. For example, some Internet businesses will publish articles on their sites that have very little relevant information. Instead, the articles will simply repeat a series of keywords so as to draw the attention of the search engines to the site. However, if a search engine comes across such an article, the site owner will be “blacklisted”, which means that the search engine will remove the site from the database. Therefore, it is important that the SEO articles that you use to draw website traffic are not only keyword rich articles, but that they are also actually useful to visitors.for more reading visit:toiagi
Monday, April 2, 2007
Is Your Advertising Effective
Have you ever heard of Guerrilla Marketing? It’s an effective way of marketing execution for mostly small businesses but its techniques can be applied in huge corporations as well.
One of its 15 main rules according to the founder Jay Conrad Levinson sounds as follows:
“You can actually double your profits by measuring the results of your marketing. Some weapons hit bullseyes. Others miss the target. Unless you measure, you won't know which are which.“
That’s why we are also keen on measurement. Above all, the advertising is an area where the effectiveness (or efficiency?) of its spending is being widely discussed.
So what are the main benefits of measuring your advertising campaigns?
Find out whether the main objective of the campaign has been reached
Find out the return on advertising investments
Get data for preparing the future campaigns
Apart from that you can learn the following from your campaign assessment as well:
Effects on customer knowledge
Effects on customer attitudes
Effects on customer intentions
Effects on customer behaviour
Effects on our brand image
Financial benefits stemming from the campaign
Information on the campaign itself (likeability, interestingness, popularity, etc.)
Effectiveness or Efficiency?
A bit of Philosophy. How to distinguish between effectiveness and efficiency? A famous management guru Peter F. Drucker writes simply:
“Efficiency is doing things right; effectiveness is doing the right things.”
Can you see the difference? This renowned management consultant further defines being effective as “getting results,” and getting results he defines as “getting the right things done.” On the other hand, if you are efficient, you just do the things right and if not being effective, you could do the wrong things, what could be just a waste of time, as he once said as well:
“There is nothing so useless as doing efficiently that which should not be done at all.”
Getting back to our question, assessing advertising efficiency means mainly measuring its financial effects, i. e. the financial return on the advertising spend, while I would define assessing its effectiveness as measuring its communicational effects – whether people saw it, whether they liked it etc., in short, how successful the advertising was in communicating the message. Sometimes we watch an amazing ad shot we like but we are not aware of the brand which is being promoted. Then the campaign results drop down and despite being efficient, the campaign was ineffective.
Why the marketeers tell you that you can not measure advertising effectiveness
It’s not easy to measure for a start, but that does not mean you should not try! Up to now, nobody has ever invented a 100 % secure advertising test, as usually the following problems occur:
Abstract character of the results
Long term effects of campaigns
Combined influence of more effects at once
Costs of testing
Lack of information
Realisation problems
Many people fail to do post-campaign testing because of these reasons:
Lack of time
Lack of money
Lack of information on advertising post-testing
Lack of human resources
How to measure advertising Effectiveness
The countries of Eastern Europe face significant problems with tracking their advertising. They suffer from the attitude that assessing is not so important. On the contrary, Irish business owners view this issue as crucial in planning more often and they are more aware of the benefits it can bring.
The only question is, how to do it. How to get from your assessment as much as possible? There are several ways and means we can recommend you.
A bit of Psychology. The marketing theory knows various tests of advertising assessment. The best known are these:
Memory Tests
Persuasion Tests
Favour Tests
Scales
Associations
Frame-by-frame Tests
In-market Tests
Direct Response Counts
Content Analysis
Image Analysis
Customer Panels
Customer Surveys
Maybe you personally are not familiar with these tests. However, they are very simple and their focus is on asking questions of people who are in the target market to react to the advertisng. So if you do not know these methods try to ask your customers, prospects or just people in the street, if they:
saw your campaign
remember your campaign
liked your campaign
have bought your product
are likely to buy your product next time etc.
In addition, do not forget to ask open questions about their meanings. Sometimes the answers can be placed in a scale, so that you can see the results clearly. There are also more sophisticated ways of measuring the advertising effectiveness, such as in-market or frame-by-frame tests but their core is always in asking questions.
How to measure advertising Efficiency
A bit of Math now. The main objective of advertising is sales generation, so that the marketing expenditure brings as much profit as possible. There are two main ways how to measure advertising efficiency:
Return on advertising investments
Increase in profits
The first one works with the following formula:
Campaign Eficiency = Outputs/Inputs
Please, focus on correct understanding of these categories – it is not so simple to state all the costs connected with the campaign. You should always keep in mind the above-mentioned problems of advertising tracking.
Finally, your revenue increase does not always lead to increase in profits as well. That’s why probably the best criterion is to maximize net profit, after deducting the cost of marketing. So if you really want to know how much funds your advertising brought try to take a look at your net profits generated by the campaign.
One of its 15 main rules according to the founder Jay Conrad Levinson sounds as follows:
“You can actually double your profits by measuring the results of your marketing. Some weapons hit bullseyes. Others miss the target. Unless you measure, you won't know which are which.“
That’s why we are also keen on measurement. Above all, the advertising is an area where the effectiveness (or efficiency?) of its spending is being widely discussed.
So what are the main benefits of measuring your advertising campaigns?
Find out whether the main objective of the campaign has been reached
Find out the return on advertising investments
Get data for preparing the future campaigns
Apart from that you can learn the following from your campaign assessment as well:
Effects on customer knowledge
Effects on customer attitudes
Effects on customer intentions
Effects on customer behaviour
Effects on our brand image
Financial benefits stemming from the campaign
Information on the campaign itself (likeability, interestingness, popularity, etc.)
Effectiveness or Efficiency?
A bit of Philosophy. How to distinguish between effectiveness and efficiency? A famous management guru Peter F. Drucker writes simply:
“Efficiency is doing things right; effectiveness is doing the right things.”
Can you see the difference? This renowned management consultant further defines being effective as “getting results,” and getting results he defines as “getting the right things done.” On the other hand, if you are efficient, you just do the things right and if not being effective, you could do the wrong things, what could be just a waste of time, as he once said as well:
“There is nothing so useless as doing efficiently that which should not be done at all.”
Getting back to our question, assessing advertising efficiency means mainly measuring its financial effects, i. e. the financial return on the advertising spend, while I would define assessing its effectiveness as measuring its communicational effects – whether people saw it, whether they liked it etc., in short, how successful the advertising was in communicating the message. Sometimes we watch an amazing ad shot we like but we are not aware of the brand which is being promoted. Then the campaign results drop down and despite being efficient, the campaign was ineffective.
Why the marketeers tell you that you can not measure advertising effectiveness
It’s not easy to measure for a start, but that does not mean you should not try! Up to now, nobody has ever invented a 100 % secure advertising test, as usually the following problems occur:
Abstract character of the results
Long term effects of campaigns
Combined influence of more effects at once
Costs of testing
Lack of information
Realisation problems
Many people fail to do post-campaign testing because of these reasons:
Lack of time
Lack of money
Lack of information on advertising post-testing
Lack of human resources
How to measure advertising Effectiveness
The countries of Eastern Europe face significant problems with tracking their advertising. They suffer from the attitude that assessing is not so important. On the contrary, Irish business owners view this issue as crucial in planning more often and they are more aware of the benefits it can bring.
The only question is, how to do it. How to get from your assessment as much as possible? There are several ways and means we can recommend you.
A bit of Psychology. The marketing theory knows various tests of advertising assessment. The best known are these:
Memory Tests
Persuasion Tests
Favour Tests
Scales
Associations
Frame-by-frame Tests
In-market Tests
Direct Response Counts
Content Analysis
Image Analysis
Customer Panels
Customer Surveys
Maybe you personally are not familiar with these tests. However, they are very simple and their focus is on asking questions of people who are in the target market to react to the advertisng. So if you do not know these methods try to ask your customers, prospects or just people in the street, if they:
saw your campaign
remember your campaign
liked your campaign
have bought your product
are likely to buy your product next time etc.
In addition, do not forget to ask open questions about their meanings. Sometimes the answers can be placed in a scale, so that you can see the results clearly. There are also more sophisticated ways of measuring the advertising effectiveness, such as in-market or frame-by-frame tests but their core is always in asking questions.
How to measure advertising Efficiency
A bit of Math now. The main objective of advertising is sales generation, so that the marketing expenditure brings as much profit as possible. There are two main ways how to measure advertising efficiency:
Return on advertising investments
Increase in profits
The first one works with the following formula:
Campaign Eficiency = Outputs/Inputs
Please, focus on correct understanding of these categories – it is not so simple to state all the costs connected with the campaign. You should always keep in mind the above-mentioned problems of advertising tracking.
Finally, your revenue increase does not always lead to increase in profits as well. That’s why probably the best criterion is to maximize net profit, after deducting the cost of marketing. So if you really want to know how much funds your advertising brought try to take a look at your net profits generated by the campaign.
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